Rock & Roar |
The beauty of this collaboration is the creation of aesthetically challenging educational media with truly far reaching results. Choosing the charismatic tiger as a signature species for all endangered or near-extinct species, we put forth the global question: what does the world lose when we lose the tiger?
We acknowledge the essential work of scientists, environmentalists, activists, anti-poaching groups, investigators, law makers, and others. We create Rock & Roar to build upon this work by reaching new audiences. In GreenScene's nine years of ongoing discussions with leaders in the global tiger preservation community, we find unanimous agreement: the power of human concern is a crucial factor to the continuation of tigers as a viable wild species. In no way does GreenScene suggest that any one type of effort is more important than another in the worldwide effort to save the tiger. However . . . when it comes to triggering human response, we are convinced that a well informed artistic approach will convey the stirring emotional argument for tiger preservation. |